TUESDAY, JUNE 11, 2024
7:30 a.m. – 9:00 a.m.
Breakfast
9:00 a.m. – 10:30 a.m.
The Power of Micro-Moments: Attracting & Engaging Members in the Age of Distractions (Speaker: Shari Pash)
In an era where attention spans are fleeting and every interaction is precious, the need for captivating content and messaging has never been more critical. Whether it's through email, voicemail, in-person interactions, phone calls, or marketing campaigns, every moment presents an opportunity to engage and recruit members and companies effectively. Through open discussions and practical strategies, we'll explore how to seize micro moments and minutes to intrigue and capture the attention of your members and prospects.
10:30 a.m. – 10:45 a.m.
Break
10:45 a.m. – 12:30 p.m.
Unlocking Membership Growth: 10 Key Strategies (Speaker: Shari Pash)
In this session we delve into the essence of membership growth strategies. Amidst the myriad priorities and challenges at your Association, discover "10 Key" pivotal areas warranting your attention to foster sustainable membership growth. From intentional recruiting of new members to strengthening engagement and increasing retention rates, this session provides actionable insights and practical steps you can immediately implement.
- Recruiting sustainable new members: Uncover strategic approaches to attract prospective investors and members and cultivate strong industry community.
- Strengthening engagement: Explore effective techniques to captivate your member's interest and foster meaningful interactions.
- Increasing retention: Delve into strategies aimed at nurturing lasting connections and ensuring member value and investment.
- Focusing on attention economics and how this impacts your engagement and recruitment.
12:30 p.m. – 1:30 p.m.
Lunch
1:30 p.m. – 2:15 p.m.
Unlocking Membership Growth: 10 Key Strategies, Continued (Speaker: Shari Pash)
Open discussion regarding membership growth – a chance for EOs to share and get idea about membership growth for HBAs.
2:15 p.m. – 3:30 p.m.
Strategic Volunteer Development: Strengthening Boards and Committees for Impactful Leadership (Speaker: Shari Pash)
Let's reignite the spirit of leadership within your Association. We'll have open discussions on strategies to re-engage your Board of Directors, customize tools to streamline volunteer recruitment and uncover the perfect matches for long-term sustainability. Throughout the session, we'll explore the importance of building diverse boards and committees to drive innovation. We will also delve into strategic planning for any size association. Open discussion on how a written goals plan can transform your association’s vision into action and drive the focus of your board meetings.
3:30 p.m. – 3:45 p.m.
Break
3:45 p.m. – 4:30 p.m.
Current Challenges and Innovation Huddle (Speaker: Shari Pash)
This time is designed to foster collaboration and problem-solving among EO’s. During this session, EO’s will have the opportunity to openly discuss and share the current challenges they are facing in their associations. The goal of the session is to inspire creativity, spark new perspectives, and offer a supportive environment where attendees can learn from each other's experiences and expertise.
4:30 p.m. – 6:00 p.m.
Free time
6:15 p.m. – 11:00 p.m.
Night at the Races - Assiniboia Downs
Have some laughs and place your bets during an evening of thoroughbred horse racing.
